-Introduction-

A proposal for the connected car-commerce service design

Considering the growth of the E-Commerce market, the Car-commerce industry is a promising field of area. This project introduces the all-in-one car-commerce service design based on the car lincense plate.

The automobile number plate is unique and poses the personal identity of the owner of the car. Like people have their own credit cards, each car lincense plate works as a personal payment method with an embedded microchip to be worked for wireless payment.

Based on the quantitative and qualitative interview and user researches, this project introduces the whole process of a car-commerce system.

-User Research-

Discover What people need

Qualitative and Quantitative research methods

In order to figure out that current user context, both quantitative and qualitative research methods such as questionnaires and interviews are utilized.

The questionnaire, a quantitative research method, was used to grasp the general public's thoughts and opinions.

On the other hand, the interview, which is a qualitative method, was conducted as a focus group interview for the expert group of police officers, drivers, and related industry workers.

Focus Group Interview. Police officer <up>, a officer of transportation company <left> and a text driver<right>

-Design & Prototyping-

Carlever

Smart-connected car commerce service with mobile application

The service tilted as 'Clever: connected car commerce service system'. The title is the combination of two words car and clever. It represents the clever car-commerce system.

The service system consists three parts. Microchip inside the car license plate, car dashboard and a smart phone application. License plate on a car works like a physical plastic credit card. It commuicates with chip reader outside to process the payment. Information screen(dashboard) inside the car displays the status how the car-commercese processes are working.

Mobile application helps to manage the detaila about the service system. Through the app, user can process the authorization and register the account and payment details. It also provide detailed payment history.